Marketing &
Ticketing
Working with Frozen Light
Frozen Light are here to support you with reaching audiences and selling tickets. We’re on hand to provide advice and guidance on audience development, marketing and ticket sales.
Ticketing & Show Information
Our shows are set up very differently from mainstream theatre shows. It’s important to use clear language when creating a ticketing system to ensure audiences understand who the show is for and how many people can attend.
Reaching Audiences
Audiences are unlikely to book tickets through your usual channels of engagement. Please ensure you allocate appropriate time and staffing to research local audiences and undertake proactive outreach through phonecalls and emails.
Visual Stories
Visual Stories are an important access tool which help prepare the audience for a show. Frozen Light will post a box of these to you in advance of our visit, and ask that you distribute these to bookers at least a week before the performances.
Please click the orange ‘home’ button at the top of this page and scroll down to watch a final video and take a short survey to complete your training.